ACCOR
Augmented Hospitality
After a series of evolutions in the shape, scope, and complexity of their business, Accor asked us to craft a consistent and inviting brand identity by redefining their corporate brand platform, brand architecture and visual identity.
OUR APPROACH
To assist with their transformation into a lifestyle brand, we explored and focused on the future of hospitality, crafting a global loyalty program – ALL – with rewards services and experiences, to bring Accor’s augmented hospitality strategy into reality.
THE IMPACT
Adopting the ‘Live, Work, Play’ mantra, the reward experience and services implementation added a new and enticing element to guests’ stays, turning a simple overnight stay into a long-term, go-to service.
