M&M’s
Going Big with Minis in Europe
M&M’s was searching for a UK activation partner for their new Mini’s launch when our award-winning work for Lacoste caught their eye.
OUR APPROACH
The London flagship store activation included optically clear vinyl prints applied to 33 windows at 4m high and an instore display area, centred around a photo opportunity with giant 900mm diameter magnifying glass prop.
THE IMPACT
The magnifying glass photo op was a huge success, creating a buzz both instore and online.
