Rare Beauty
From the US to the UK, with Love
When Selena Gomez’s brand Rare Beauty ventured across the pond to the UK, they asked SPACE NK who they should work with for their in-store activations. You’ll never guess who the trusted agency partner SPACE NK suggested was.
OUR APPROACH
With Rare Beauty based a full eight time zones behind us in San Francisco, our UK team put in the after-hours to collaborate closely with our new client and develop a SPACE NK activation that effectively introduced the brand to a new continent.
THE IMPACT
Rare Beauty’s London introduction was a bright, expressive hit. In fact, our first team up with the brand for their SPACE NK debut went so smoothly, it led to more work in other premium UK locations, including Selfridges.
