Dulux
Limited Brand Assets. Maximum Brand Impact.
Dutch paint experts AkzoNobel handed us a straight-forward (but not exactly simple) ask — make their Dulux paint brand a household name across South and Southeast Asia by driving traffic to their web-based e-books.
OUR APPROACH
With only photos from their e-books to work with, we went to work creating a series of social media stories that employed strong calls to action and crafted fresh brand themes and narratives to showcase a diversity of projects.
THE IMPACT
The resulting campaign truly popped off the screen, demanding a closer look from those scrolling through their feeds in India and beyond. The mix of repurposed imagery with intentional messaging guided newcomers to the brand right into the funnel with further inspiration for thier style journey ahead.