PAMPERS
Infusing a Touch of Nature
In response to Korean moms’ rising concern for safe skin protection for infants, we were asked to create packaging that showed Pampers’ use of natural ingredients as part of the ‘Touch of Nature’ range and its three sub-ranges.
OUR APPROACH
To help drive the emotive RTBs home, we collaborated with our strategic and creative design teams to communicate clear benefits for each subrange to embed into the redesign, followed by digital retouching and technical production.
THE IMPACT
With icons and cues that clearly communicated the skin benefits in the Touch of Nature range for an easier customer experience, we maintained brand synergy while creating a series of visual illustrations for each subrange.