LALLIER
Giving Birth to Lallier: the Campari Champagne Brand
SGK was tasked to imagine the Lallier new packaging identity and visual territory to showcase the deep brand’s connection with the terroir and the Champagne nature.
OUR APPROACH
Nature was the source of inspiration for the identity and territory. The vine leaf symbol is an ode to the Champagne terroir. The nectar, a bold colour emblematic of the house, reflects the precious origin of Aÿ Pinot Noir.
THE IMPACT
The visual identity of Lallier has been designed to sign a return to nature with a contemporary look and feel. SGK also imagined the house’s photographic style, to create a timeless luxury iconic brand.
