lululemon
lululemon — On / Off Court
lululemon wanted to amplify their presence in the tennis world. So, we helped them create a Tennis Club capsule collection that not only showcased style on the court, but off the court too.
OUR APPROACH
Activated across nine NYC stores, including the iconic 5th avenue location, we did a custom designed full front of store take-over centered around the theme: On-court hits and Off-court fits.
THE IMPACT
With an entry moment that brings enhanced visibility and engagement, partnered with meet & greets from tennis player Leylah Fernandez, we helped lululemon generate excitement around tennis and highlight their efforts in this growing sector.
