SGK, Author at SGK

5 Ways to Amplify Your Brand’s Digital Shelf

The year 2023 witnessed a significant milestone in the realm of global online expenditures as the channel now accounted for more than 20% of total retail transactions (+10% for FMCG). This marked an increase from the prior year, growing by over 10% which defied market projections. This is more impressive given the backdrop of a tumultuous business climate. The enduring transformation in consumer behaviour towards online shopping, an evolution accelerated …

Generative AI and Environmental Sustainability: Navigating the Benefits and Challenges

Artificial Intelligence (AI) is transforming industries across the globe, revolutionizing how we work, create, and innovate. Among its most exciting branches is generative AI, which can produce everything from images and text to video and audio. For brands, marketers, and CPG packaging, the potential is immense. Yet, while the promise of AI is captivating, we are only beginning to understand its full impact, particularly when it comes to the environment. …

As a leading supplier of innovative tools and services for the packaging industry, Saueressig, part of the SGK family, has an acute understanding of the challenges that our clients and colleagues face daily. Quality control is a key area in which we, as an industry, strive for consistent innovation. We might be at the top of our game, but Saueressig is permanently working to do better and be better. The …

An Epoch for our Industry: How AI Will Change the Way We Do Business

SGK has been firmly rooted in a culture of unyielding innovation, perpetually propelling our organization towards the forefront of industry advancements and creating scaled solutions to meet the needs of the globe’s most influential brands. Over the past decade, our voyage in exploration and development has included the creation of industry leading artwork management tools, spurred investment in content automation solutions, and integrated machine learning and image recognition technologies to …

Embracing Time: The Evolution of Beauty Brands and Consumer Mindsets

In the bustling world of beauty, contrasting philosophies emerge from the depths of consumer desires and mindsets—fast beauty versus slow beauty. These divergent approaches reflect not only age-related preferences but also profound shifts in how individuals relate to time, self-care, and the beauty journey itself. Let’s explore the dynamics at play! The essence of slow beauty: nurturing skin health holistically, beyond cosmetic products Slow beauty brands are transforming the beauty …

Diversity and Inclusion: Creating a Welcoming Workplace

Since workplace diversity training emerged in the mid-1960s, diversity and inclusion (D&I) has not only become an increasingly hot topic but also a core business function – and with good reason. Time and time again, research evidences the importance of D&I to both employees and businesses. The Boston Consulting Group’s (BCG) BLISS Index, for example, reveals that inclusive cultures not only increase employee happiness and empowerment but also significantly reduce …

Fostering Continuous Improvement: How Kaizen Culture Powers Digital Manufacturing

Culture eats strategy for breakfast Companies that can solve problems, whether internal or external, are ones that win and retain clients in any space. Problem solving is one part of an enterprise excellence culture that includes people with the right mindsets for growth, quality, and continuous improvement. Peter Drucker, the renowned business scientist and consultant declared that “culture eats strategy for breakfast,” in that it is culture, more than strategy, …

Annual Sustainability Report

Clear and transparent reporting on our sustainability progress is critical to our business success. This report serves as an introduction to the work happening across SGK and highlights essential sustainability initiatives. Data and disclosures in this report were determined in part by our materiality assessment and in consultation with our most important stakeholders. This report aligns with the Sustainability Accounting Standards Board (SASB) Advertising and Marketing and Containers and Packaging …

Discover SGK’s Latest Leap in Print Technology: Introducing the HP Indigo 15K Digital Press

PITTSBURGH, PA. August 12, 2024 – Through ongoing investments in our business and relentless pursuit of cutting-edge print technologies, we are excited to unveil the latest addition to our lineup: the HP Indigo 15K digital press. This press marks a substantial advancement in the field of printing, and here’s a glimpse into how. The BenefitsTransitioning from the HP Indigo 5600 to the HP Indigo 15K signifies a significant evolution in …

SGK Hires Digital Innovation Heavyweight to Spearhead AMERS

Pittsburgh, PA, June 11th, 2024 – Brand and content powerhouse, SGK, has hired Sally Scarbrough as VP of Digital Development in AMERS. The newly created role will elevate SGK’s digital thought leadership and partner solutions, enabling numerous global and household brands to speak louder, scale faster and grow stronger connections with consumers. With more than 14 years’ experience in digital and social transformation and consumer storytelling, Sally brings a wealth …

Join Our Newsletter

Stay in tune with SGK's latest projects and announcements