ASICS
Destination: World Athletic Championships
In preperation for their marquee sponsorship of the World Athletic Championships in Eugene OR, ASICS tapped us to develop a brand experience before and during the global event that tied into their Uplift Your Mind initiative.
OUR APPROACH
With the “Uplift Tour,” we hyped the approaching World Athletic Championships by activating brand pop-ups around a Sprinter Van experience we concepted, designed, and built to provide a flexible, dynamic way for connecting ASICS to consumers new and old.
THE IMPACT
The ASICS brand uplifted thousands of runners while getting eyes on (and feet in) ASICS running shoes across the country, all leading up to an ASICS World Athletic Championships that featured a bespoke ASICS brand house for participating athletes and a branded finish line festival.
