Nike x Fanatics
Winning the Super Bowl, LA-Style
We partnered with Nike and Fanatics to bring the ultimate Super Bowl Experience to fans. The brands came out roaring with an immersive social and retail experience that was felt by 70,000+ fans across LA.
OUR APPROACH
Competitive. Charged. Dynamic. We crafted Nike and Fanatics elements to reflect LA’s organic design and dynamic lighting, and capture the attention of fans in a visually intensive environment for the ultimate game-day glory.
THE IMPACT
At the average spend of $167 per purchase, sales for Fanatics-licensed Nike gear scored the ultimate touchdown by breaking records, surpassing the previous year’s sales record by 14%.
PERFORMANCE
0%
Sale Increase YOY
$0
Average Visitor Spend
0+
Roaring Fans
