GRAND MARNIER
A Design Tribute to an Exceptional Heritage and Know-how
Campari Group came to SGK to accelerate the premiumization of Grand Marnier. We were asked to design a timeless carafe revealing the brand’s rarest and most selective cuvée.
OUR APPROACH
The pure, essential and highly sophisticated lines reflect a timeless heritage revealing the uniqueness of the Grand Marnier brand. The long sculpted collar with its iconic ribbon perpetuates the structural codes of the brand.
THE IMPACT
The final result was the production of high-quality video that channeled the lengthy heritage of Grand Marnier from production to packaging.
