HURTIGRUTEN
Reimagining the Future of Expedition Travel
To align with modern luxury, the Hurtigruten group needed to change the perception of its Hurtigruten Expeditions brand in order to attract a more premium, younger and more international target.
OUR APPROACH
SGK developed the entire strategy for moving upmarket and redefining the business model around adventure travel and expeditions in the luxury sector, by creating the name, visual identity, brand content charter, editorial tone, brand territory and digital universe.
THE IMPACT
The visual identity of HX has been designed to become iconic and reflect the Group’s new ambition to create a leader in sustainable, very high-end adventure travel.
