LACOSTE
Building a Minecraft Block Party
To drive awareness around the brand’s new collaboration with the ultra-popular online game Minecraft, Lacoste reached out to us and asked for our help taking over their flagship London location with a co-branded pop-up experience.
OUR APPROACH
We designed, produced, and installed a space that was in true Minecraft style. EVERYTHING was ‘blocked out’, all the way down to Lacoste’s iconic crocodile logo. Meanwhile, gaming moments and co-branded messaging welcomed everyone, inviting all guests to Craft Together.
THE IMPACT
After our first initial install, our scope expanded to include tiered activations in a multitude of other premium London locations. “Blown away,” one brand partner commented. “Could this be the world’s biggest crocodile? The team absolutely smashed this one!”
