Lanvin
Popping Up Luxe at Selfridges — and Beyond
Calling in the Parisian chic! We were asked to create a luxury pop-up shop in the famous Selfridges department store on Oxford Street, London.
OUR APPROACH
To capture Lanvin’s luxe style, we crafted a series of plinths with felt tops to display designer bags on. Emblazoned on the hero centerpiece was the brand’s cat logo with a gold-chrome finish.
IMPACT
The brand loved the cat so much that it went on a tour of their top locations, from Selfridges, to their London flagship, on to the New York flagship and finally finding a home at their Paris headquarters.
