NIKE
Reintroducing Roshe to the World
For one of their most nostalgic franchises, Nike entrusted our creative team to reintroduced the Nike Roshe One in a fun and energetic way that connects with the whole family while leveraging Nike owned platforms exclusively.
OUR APPROACH
Inspired by Nike’s iconic ‘90’s ads, we kept the core DNA while re-introducing the Roshe One to today’s modern family. To create a strong sense of movement, we employed shallow depth of field photography, colorful gradient fades, and curated headline crops throughout the campaign.
THE IMPACT
When all was said and done, we delivered a Visual Center containing copy, graphics, imagery and creative direction to create all in-store communications specifically for Nike’s Unite doors and digital channels.
