UNILEVER
Adding Shine to Season Free 365
With the unique target demographic of Japanese women between the ages of 20 and 35, we were asked to design an integrated and lifestyle-enhancing package design that presented itself as a space-saving addition with a 4-step regimen.
OUR APPROACH
We created a minimalist design that thoughtfully fit the Japanese lifestyle and their limited shower space, resulting in a book-shaped approach to packaging where the full product line could be neatly placed side-by-side like on a bookshelf.
THE IMPACT
From concept to print, the overall packaging exuded elegance and simplicity, standing out with clean branding and a soft, pastel color palette that tastefully displayed the full product line within the 4-step regimen.
