Wella
Redefining Hair Care Online
Wella had a strong premium reputation but wanted to shift perceptions and capture a younger demographic base online, so they asked us to create an impactful (yet cost-effective) storefront presence in the crowded hair care marketplace platforms of Asia.
OUR APPROACH
To establish Wella as a strong contender in the competitive hair care market, we conducted an extensive competitor analysis across APAC’s leading e-commerce platforms then leveraged those learnings to help redefine Wella’s reputation.
THE IMPACT
By showcasing Wella’s professional expertise, we delivered an online presence that exuded luxury and sophistication by creating a set of unified, professional, premium-looking commerce pages that immersed shoppers and conveyed clear reasons to buy.
