Complexity Simplified: How SGK Makes Creating Retail Experiences Easy

In the fast-paced world of in-store marketing, the ability to cut through complexity and deliver clear, impactful graphics is integral. Getting store-specific solutions to multiple locations on time and on budget is a multifaceted process that can easily become overcomplicated. This post explores how SGK (formerly IDL) uses agility, speed and technology to simplify complexity and sell sleep to our clients.

Change Management Ready  
In an industry where change is the only constant, SGK stands ready. We recognize that no business journey is straightforward, and adaptability is crucial. Our proactive stance means we’re always a step ahead, anticipating shifts and preparing solutions. And, because we always have a Plan B, we can navigate the unpredictable waters of retail marketing, no matter how choppy they get.

Overarching View
Seeing the big picture is our forte. We don’t just look at individual components; we examine how they all connect, creating a seamless and holistic strategy that resonates with audiences and amplifies brand messages. This starts with a thorough understanding of business and campaign objectives and moves through creative design, development, fabrication, field testing, and fulfilment.

Speed to Market
In a world where the most common deadline is “yesterday”, we cater to our clients’ needs with speed and precision. This approach is enhanced by our automated workflows which, on average, reduce cycle times by 28%. Our rapid response times mean that marketing campaigns hit the market when they’re most impactful, keeping our clients ahead of the competition. Our 99% on time delivery rate for promotional kits is testament to our ability to move quickly without compromising on accuracy.

Data-Driven Decisions
Data might not always be perfect, but it’s a crucial tool in our arsenal. At the heart of our operations is SGK Connect, a technology solution that facilitates data-driven decision-making. It contains three main components: a site asset manager for organizing precise delivery of marketing assets to “sites” across a global network; a campaign manager for organizing workstreams for the creation and development of campaign assets; and an e-comm platform, which allows sites, partners and brand managers to order assets to specific locations, digital or physical, across the established site network.

Silent Running Brand Ambassadors
Our relationship with our clients goes beyond the transactional. We take time to integrate into their business, becoming silent running brand ambassadors who drive their vision forward with minimal guidance. By developing an understanding of an organization’s brand values and goals, we can act as an extension of their team and find new ways to make their marketing execution more efficient.

Field Invested
We recognize the support required to solve and smooth the operations side of executing marketing, whether corporate-owned, franchise, or extended retail channels. At SGK, our support system is designed to address and resolve operational hurdles, ensuring that our clients’ marketing campaigns are not just conceptualized brilliantly but executed flawlessly.

At SGK, we transform complexity into clarity, creating retail experiences that get people talking. For more information on how we can help you simplify your in-store marketing activities, get in touch with the team today.